A prototype Blue Zones community transformation program, sponsored by AARP and the United Health Foundation, was completed in Albert Lea, MN in 2009 with fantastic results.
Using secrets from cultures where people live the longest, the mission of the project was to add healthy years to an entire town by weaving the Blue Zones principles into every aspect of the community restaurants, businesses, schools, homes, and everyday lives.
This community program focused on environmental interventions across four domains: Community, Social Networks, Habitat and Inner Self. Blue Zones worked with Albert Lea’s leaders to transform the way the residents eat, work, exercise, and play.
The ultimate goal: for the people of Albert Lea to adopt these healthy habits so naturally, so painlessly, they wouldn’t even realize how radically they were changing their lives.
Blue Zones helped Albert Lea amend school and workplace wellness policies, revised restaurant menu and vending machine offerings, added community gardens, held purpose workshops, created walking clubs and walking school buses and built new hiking trails.
Our first community transformation generated almost 200 million media impressions.